Logo design is the process of designing a logo.A logo is one of the main points of identification for your clients and other stakeholders. It will help then to detect your brand in a few seconds, across different channels and touchpoints.
Successful branding depends on having a well-formed brand identity.A brand identity encapsulates your business' vision by portraying it in a way that’s understood —and most importantly—embraced by audiences. It’s part of the association they’ll make to your company and over time will build brand trust and foster loyalty, ultimately impacting the way they perceive your brand.
Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.
Visual design aims to improve a design’s/product’s aesthetic appeal and usability with suitable images, typography, space, layout and color. Visual design is about more than aesthetics. Designers place elements carefully to create interfaces that optimize user experience and drive conversion.
Brand messaging is the set of practices that define how a company will deliver its value proposition and communicate its business values. Based on the tone of voice, language, and core message, companies can define a specific way to convey their ideas to the public.
Brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific way.
Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you’re chatting with all the guests. One person stands out because they’re great at storytelling in a distinctive, unique way. The flow of their words, the language they used and their personality all combined to make for a memorable experience. In fact, when you’re retelling that story, you immediately think of that person.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness.
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